The second online B2B meeting was held in Almaty, successfully continuing the momentum of the first stage of preparations for the international exhibition HomeTech & Electra 2026.
Around 60 manufacturers from China, including companies from Foshan, Ningbo, and other industrial centers, joined the dialogue with Kazakhstani businesses.
The B2B Way Club project, aimed at strengthening direct business connections, has already demonstrated its effectiveness.
During the meeting, participants continued discussing product supply, distribution, logistics, and opportunities for implementing joint projects based on the connections already established.
“Our main goal is to build real business connections”, – says Assiya Burlibayeva, General Director of World Silk Way LLP and Head of the B2B Way Club project.
“We connect Kazakhstani entrepreneurs with international manufacturers and help them better understand each other’s needs and opportunities so that negotiations at the exhibition become as practical and productive as possible”.
The online meetings are held in an individual format, taking into account the updated requests of each company and with the participation of interpreters.
Azat Assembay, Head of the HomeTech & Electra 2026 project, emphasizes:
“We see these meetings as an important step toward building long-term international cooperation. Our goal is to create a sustainable business environment in Almaty for all market participants”.
